Sarah Ford
Goodwill Southern California and Los Angeles Lakers Host Do Good Day
The Los Angeles Lakers teamed up for one day of Do Good fun. On December 12 GSC launched their second annual Do Good Day campaign to encourage the community to do good for the community, the planet and each other.
The main message was that Do Good deeds can be as simple as donating spare change, planting a tree or lending an ear to a friend and that do gooders don’t have to spend money or take a lot of time – and it feels good.
The campaign featured the Los Angeles Lakers offering Do Good tips in commercials airing on CBS, NBC and Time Warner Cable channels, print and digital ads, in social media and on Goodwill Southern California’s Do Good web page. The website offered 50 Do Good Tip ideas to get everyone started.
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