Sarah Ford | October 28, 2015

#GivingTuesday Gives Your Corporate Philanthropy a Huge Boost

By Ryan Scott, Causecast

As Thanksgiving looms, company leaders across the world are building thanks to their communities through their year-end giving campaigns. For many businesses, this year’s corporate philanthropy effort will reach its zenith on December 1st, also known as #GivingTuesday.

Created by the 92nd Street Y in New York as a response to #BlackFriday and #CyberMonday, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Now in its fourth year, the event has become a central focus of many annual holiday campaigns, an opportunity to engage employees in a worldwide philanthropy phenomenon and in the process engage employees in their companies as well.

According to Asha Curran, Director of 92Y Center’s for Innovation & Social Impact“#GivingTuesday grew out of looking at our core beliefs in community and philanthropy and imagining how social media might catapult them well beyond our walls. The result has been a global movement around giving that exceeded all of our expectations.”  

Here’s what that movement looks like by the numbers:

>> Continue Reading


Giving Tuesday with America's Charities

Get Resources and Insights Straight To Your Inbox

Explore More Articles

February is Marfan Awareness Month!

February 3, 2025

Marfan syndrome affects an estimated 1 in 5,000 people regardless of race, ethnicity, or gender, and experts estimate that nearly half the people who have Marfan…

Read Article

February is Cancer Prevention Month

February 3, 2025

A substantial proportion of cancers could be prevented, including all cancers caused by tobacco use and other unhealthy behaviors. Excluding non-melanoma skin cancer, at least…

Read Article

Celebrating the Agents of Change this Black History Month

February 3, 2025

During Black History Month, which takes place each year during the month of February, there is much to celebrate about the past achievements and impact…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock