#GivingTuesday Gives Your Corporate Philanthropy a Huge Boost

By Ryan Scott, Causecast

As Thanksgiving looms, company leaders across the world are building thanks to their communities through their year-end giving campaigns. For many businesses, this year’s corporate philanthropy effort will reach its zenith on December 1st, also known as #GivingTuesday.

Created by the 92nd Street Y in New York as a response to #BlackFriday and #CyberMonday, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Now in its fourth year, the event has become a central focus of many annual holiday campaigns, an opportunity to engage employees in a worldwide philanthropy phenomenon and in the process engage employees in their companies as well.

According to Asha Curran, Director of 92Y Center’s for Innovation & Social Impact, “#GivingTuesday grew out of looking at our core beliefs in community and philanthropy and imagining how social media might catapult them well beyond our walls. The result has been a global movement around giving that exceeded all of our expectations.”  

Here’s what that movement looks like by the numbers:

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