Sarah Ford | December 16, 2013
Giving at Work: “Most Dramatic Shift We’ve Ever Seen”
By Ryan Scott
With the holidays upon us, company giving campaigns are often in the workplace spotlight. So what better time to assess a 2013 survey that offers eye-opening statistics about the increasing importance of workplace giving programs and the best way to manage these programs well.
The survey’s biggest takeaway? Corporate giving is no longer just about giving; it’s about creating fully integrated opportunities to engage employees.
The report, “Snapshot: Trends and Strategies to Engage Employees in Greater Giving,” is the work of America’s Charities, an organization that supports workplace campaigns. Its findings point towards a pronounced sea change in corporate giving, a vital channel for nonprofits that raises $3 billion every year. It’s also an increasingly important tool for employee engagement, one that workers (especially Millennials) have come to not only expect, but expect to be administered with creativity and advanced technology.
That’s why, as the report notes, businesses are no longer wondering if they should offer an employee giving program, but rather, how they can maximize their efforts through corporate giving.
Source: www.business2community.com
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