Sarah Ford | December 16, 2013

Giving at Work: “Most Dramatic Shift We’ve Ever Seen”

By Ryan Scott

By Ryan ScottWith the holidays upon us, company giving campaigns are often in the workplace spotlight.  So what better time to assess a 2013 survey that offers eye-opening statistics about the increasing importance of workplace giving programs and the best way to manage these programs well.

The survey’s biggest takeaway?  Corporate giving is no longer just about giving; it’s about creating fully integrated opportunities to engage employees.

The report, “Snapshot: Trends and Strategies to Engage Employees in Greater Giving,” is the work of America’s Charities, an organization that supports workplace campaigns.  Its findings point towards a pronounced sea change in corporate giving, a vital channel for nonprofits that raises $3 billion every year.  It’s also an increasingly important tool for employee engagement, one that workers (especially Millennials) have come to not only expect, but expect to be administered with creativity and advanced technology.

That’s why, as the report notes, businesses are no longer wondering if they should offer an employee giving program, but rather, how they can maximize their efforts through corporate giving.

>> CONTINUE READING

Source: www.business2community.com

 

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

International Self Care Day

July 18, 2025

Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…

Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock