Steve Delfin | September 16, 2013

Give Me 5 Minutes & I’ll Tell You How To Give Your Employees What They Want

“Work is simply something to be endured.”  Right?  BIZZZT – wrong!  

The average American spends 9 hours, 12 minutes, and 36 seconds ‘Working & Commuting’ on an average workday (Source: Bureau of Labor Statistics).  So it shouldn’t come as too much of a surprise that people want their work – that thing to which they dedicate so many of their waking hours – to mean something.  They want to make an impact on the causes they care about and work for employers who are equally as committed.

So how can your company give employees what they want?  Simple – foster an environment in which employees have the opportunity to be engaged and involved.  Think about ways to integrate employee engagement as a central component of CSR.

Did you know that employees – specifically Millennials – are attracted to employer brands that they admire as consumers, and over half are attracted to employers because of the company’s CSR position (Source: PwC Survey: Millennials at work 2011)?  These new expectations, with which young workers are arriving in the workplace, are causing employers to rethink their giving programs and find new ways to meaningfully engage Millennials in giving their time, talent, and money.  In fact, 80% of the employers surveyed in our new study, Snapshot: Trends & Strategies to Engage Employees in Greater Giving, are branding their workplace giving programs with their own names, themes, and logos.  These branded campaigns align the company’s values, philanthropic and overall social responsibility goals to support employee giving and engagement.

There are countless things you can do to create a meaningful and engaging work culture for your employees.  Start by considering these questions:

  • What does your company stand for?  “Brands R US” – what’s your CSR Brand?
  • Is there a specific nonprofit, whose mission aligns well with your CSR brand and goals, with which you could form a partnership? 
  • What causes are important to your employees? 
  • In what ways are your employees interested in giving back?

Use the answers to these questions to foster your company’s work culture.  Not only will you give employees what they want by doing so; you will also keep your organization competitive and healthy.

America’s Charities’ report called, Snapshot: Trends & Strategies to Engage Employees in Greater Giving, features insights from real companies just like yours.  I guarantee that after 5 minutes of reading this report, you’ll discover new ideas and interesting insights, which you can instantly introduce to your company’s giving programs and workplace culture.

Steve Delfin

Steve's BlogSteve has 30 years of experience working in and with major national and international not-for-profit organizations and socially-responsible international corporations, including a long history of engagement with and leadership around workplace giving and employee volunteerism programs. 


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