Sarah Ford | May 5, 2015

Genuine Workplace Philanthropy Can Redeem Corporate Reputation & Brand Value

By Hesha Patel

Corporate philanthropy, when done genuinely and passionately across all levels of an organization, can help boost a company’s reputation and reverse a tarnished brand. For example, in early February 2015, one of the world’s largest banks was caught up in scandal – accused of actively helping clients illegally stash away billions to avoid taxes. While the bank accepted wrongdoing, they were quick to point out that they had “fundamentally changed” and touted their “sustainability” initiative – a corporate philanthropy program aimed at giving back to the community and the environment through giving, employee volunteering programs and more – as one proof point of their contrition.

Moreover, a recent article pointed to research done at Stanford University, on erring organizations, which found that fence-mending initiatives directed towards employees, local communities and customers were incredibly important to rebuilding “reputation capital” and public trust after a scandal.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

International Self Care Day

July 18, 2025

Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…

Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock