Sarah Ford | May 5, 2015

Genuine Workplace Philanthropy Can Redeem Corporate Reputation & Brand Value

By Hesha Patel

Corporate philanthropy, when done genuinely and passionately across all levels of an organization, can help boost a company’s reputation and reverse a tarnished brand. For example, in early February 2015, one of the world’s largest banks was caught up in scandal – accused of actively helping clients illegally stash away billions to avoid taxes. While the bank accepted wrongdoing, they were quick to point out that they had “fundamentally changed” and touted their “sustainability” initiative – a corporate philanthropy program aimed at giving back to the community and the environment through giving, employee volunteering programs and more – as one proof point of their contrition.

Moreover, a recent article pointed to research done at Stanford University, on erring organizations, which found that fence-mending initiatives directed towards employees, local communities and customers were incredibly important to rebuilding “reputation capital” and public trust after a scandal.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Women’s Health Month

April 8, 2024

May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…

Read Article

Military Spouse Appreciation Day

April 8, 2024

May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…

Read Article

Melanoma and Skin Cancer Awareness Month

April 8, 2024

Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock