Sarah Ford | April 2, 2015

Free Webinar, April 8th: How to Get Your Nonprofit Website to Do More & Optimize

Join the Ad Council and NTEN for a lively discussion with George Weiner, CEO of Whole Whale and America’s Charities Board Director, who will discuss the ins and out of website metrics and strategies for nonprofits. He’ll also share some lessons learned while he was CTO of Do Something, where he helped build their community of over 1.5 million young people. 

During this one-hour free webinar, George will discuss:

  • Setting up the right metrics to properly track and analyze what’s most important to your organization;
  • The joys and pitfalls of email capture;
  • The finer points of A/B testing.

Wednesday, April 8, 2015

2:00 – 3:00 pm ET, 11:00 am – 12:00 pm PT

(Please access webinar in Chrome.)

George Weiner, Founder & CEO, Whole Whale

George is the Founder and CEO of WholeWhale.com, a digital agency that leverages web data and tech to multiply the impact of nonprofits through services, products, and content. Prior to WholeWhale.com, George was the CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies and social cause. During his 7 years at DoSomething.org, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action. He is also a former NYIT adjunct professor in digital media, a board member of America’s Charities and a NYRR running coach. 

>> Register for Webinar

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity

June 9, 2026

June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…

Is Your Company Ready to Launch a Scholarship Program This Fall?

June 9, 2026

Here’s What You Need to Know Now is the ideal time for companies to partner with a scholarship administrator – here’s why and how to…

How Much Money Does Your Company’s Emergency Assistance Fund Actually Need?

May 20, 2026

Setting up an Employee Assistance Fund (EAF) is one of the most practical ways to support employees during times of crisis. One of the first…

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock