Forbes Insights Study: Motivation for Corporate Giving Affects Results
By Americas Charities on January 19, 2012
Survey describes the evolving nature of volunteerism and its importance to achieving business goals.
A new study by Forbes Insights, called "The New Paradigm: Volunteerism. Competence. Results." (available at www.forbes.com/forbesinsights ), finds that volunteerism is more connected to the achievement of business goals than in the past. Among respondents who consider their company successful at achieving business goals via philanthropy, 78% say that involvement in corporate volunteerism is more important now than it was three years ago. The study was sponsored by MasterCard, Eli Lilly and HP.
The Forbes Insights study also looked at how companies motivate their employees to volunteer and support causes, and how these corporations engage in corporate social responsibility (CSR) worldwide.
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