Waggener Edstrom Communications (WE) did what most companies should do: learn more about their nonprofit partners in order to strengthen their partnerships. This mirrors the conversation that took place at the National Press Club on April 24 when America's Charities released 'Snapshot 2014: Rising Tide of Expectations'.

Companies and nonprofits live in parallel universes. In order to forge meaningful and sustained relationships, it's incumbent upon both companies and nonprofits to move to a strategic discussion that is mutually beneficial.

>> WE offers 5 tips to strengthen those ties.