Sarah Ford | April 2, 2012
Five Steps for Winning Conversations with Donors
Laura Fredricks, a fundraising consultant, say she has noticed a disturbing trend. Too often fundraisers use the same formula to seek a gift, whether they are asking for $10,000 or $50,000, instead of tailoring each interaction with a potential donor to the person’s interests and values.
That practice wastes time and ensure poor results, she said at the Association of Fundraising Professionals conference, which opened today in Vancouver.
Conversations with donors are too important to use a standard template, Ms. Fredricks said. A guarantee that fundraisers are doing the right thing: They should be a little nervous every time. Otherwise, it’s a sign they are coasting.
Here she offers her five steps to improving conversations with donors:
Read the full article.
Â
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Before the Storm: A Different Way to Think About Corporate Disaster Giving
Featured on Bright Harbor with insights from our CEO Jim Starr. Ask any corporate giving officer what their disaster response strategy looks like and you’ll…
Emergency Assistance Funds: Corporate Responsibility Begins at Home
The Hard Truth: Employee Financial Stress Directly Impacts the Workplace Approximately 2 in 5 Americans, or 37%, say they could not afford an emergency expense…
America’s Charities Named ‘Best Nonprofit To Work For’ For Sixth Consecutive Year
Washington, D.C. – April 1, 2026 – America’s Charities, a nonprofit dedicated to mobilizing the power of giving through workplace and employee engagement solutions, today…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
