Sarah Ford | April 2, 2012
Five Steps for Winning Conversations with Donors
Laura Fredricks, a fundraising consultant, say she has noticed a disturbing trend. Too often fundraisers use the same formula to seek a gift, whether they are asking for $10,000 or $50,000, instead of tailoring each interaction with a potential donor to the person’s interests and values.
That practice wastes time and ensure poor results, she said at the Association of Fundraising Professionals conference, which opened today in Vancouver.
Conversations with donors are too important to use a standard template, Ms. Fredricks said. A guarantee that fundraisers are doing the right thing: They should be a little nervous every time. Otherwise, it’s a sign they are coasting.
Here she offers her five steps to improving conversations with donors:
Read the full article.
Â
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Congratulations to Our Members Recognized Among America’s Favorite Charities
Each year, The Chronicle of Philanthropy releases its list of America’s Favorite Charities—the 100 nonprofits that raise the most from individual donors, foundations, and corporate…
Read Article
The Future of Corporate Giving: How Nonprofits Can Prepare
Corporate giving is a valuable part of the nonprofit funding ecosystem. Companies large and small have incorporated philanthropic efforts into their overall business plans, from…
Read Article
Join Us at the Workplace Fundraising & Volunteering Summit!
We’re excited to announce that America’s Charities President, Jim Starr, and Board Member, Fernando Lorence of JP Morgan Chase, will be speaking at the Workplace…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
