Five Employee Engagement Challenges

By Marc Gingras

Employee engagement is viewed, and rightly so, as a vital ingredient in a company’s success. The ability to innovate, adapt and grow may originate with the CEO, but it is the employees that execute their leadership’s initiatives and will ultimately determine the company’s outcome.

There has been a great deal of research and discussion about the value of engaged employees. You may ask, what is an engaged employee? Engaged employees are loosely defined as those that are passionate about their employer, believe their own contributions are important and valued and actively support management’s strategies.

You can see the inherent advantages of a deeply engaged workforce. The agreed upon strategies set forth by management are adopted and executed more rapidly. There is greater productivity. If industry issues present difficulties, the workforce is more flexible and more likely to innovate. Engaged employees will not only be cheerleaders with prospective customers, but they are an excellent resource for finding like-minded future employees.

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