JBrown@charities.org | April 11, 2011

Feeding America’s “Pound-for-Pound” Challenge

NBC’s “The Biggest Loser: Couples,” General Mills, SUBWAY® and Feeding America are partnering on the Pound For Pound Challenge, a national initiative encouraging Americans to lose weight to combat hunger in their local communities. The weight participants pledge to lose will help Feeding America secure groceries on behalf of local food banks. Pound For Pound Challenge updates will air throughout season 11 of NBC’s “The Biggest Loser: Couples”.

In its third year, the Pound For Pound Challenge re-emerges at a crucial time. According to recent statistics from the United States Department of Agriculture, roughly 50 million people in the United States struggled with hunger at some point in 2009.

“Hunger continues to be a daily struggle for millions of families across America,” said Vicki Escarra, president and CEO, Feeding America. “By simply participating in the Pound For Pound Challenge, Americans can support our network of more than 200 food banks by helping us secure much needed groceries.”

View the entire story at the Feeding America website

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