Sarah Ford | July 24, 2013

Employee Engagement Was The Missing Piece

Toyota Motor Corporation Public Affairs Manager Katarina Persic shared insights into how the car giant develops partnerships and makes decisions when it comes to community and social responsibility.

Persic spoke to delegates at the Not for Profit and Corporate Partnerships conference held in Sydney on Tuesday where she said employee engagement and involvement played a big role.

She said Toyota focused on three main areas for its ‘social contribution’ a term the company favours, having never referred to its contribution as ‘corporate social responsibility’.

The focus areas of Toyota’s social contribution include the environment, traffic safety and education as well as giving back to local communities generally.

All three areas have an impact on Toyota’s business, Persic said.

The company developed its Community Spirit Program in 2003 which focused on capacity building of Not for Profit partners, delivering long term sustainable benefits, supporting the business objectives of all parties and encouraged employee and dealership participation where possible.

“I knew something was missing and that was employee engagement,” Persic said.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

National Alzheimer’s Disease Awareness Month

November 5, 2024

President Ronald Reagan designated November as Alzheimer’s Disease Awareness Month in 1983 when there were less than two million people suffering from the disease. Since…

Read Article

National Scholarship Month/National Education Month

November 5, 2024

National Scholarship Month/National Education Month aims to build awareness of scholarships and opportunities in higher education. Established in 1998, it recognizes communities, organizations, and businesses within the…

Read Article

National Veterans and Military Families Month

November 5, 2024

Each year, November is designated as National Veterans and Military Families Month to thank service members and their families for all their hard work and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock