Sarah Ford | July 24, 2013

Employee Engagement Was The Missing Piece

Toyota Motor Corporation Public Affairs Manager Katarina Persic shared insights into how the car giant develops partnerships and makes decisions when it comes to community and social responsibility.

Persic spoke to delegates at the Not for Profit and Corporate Partnerships conference held in Sydney on Tuesday where she said employee engagement and involvement played a big role.

She said Toyota focused on three main areas for its ‘social contribution’ a term the company favours, having never referred to its contribution as ‘corporate social responsibility’.

The focus areas of Toyota’s social contribution include the environment, traffic safety and education as well as giving back to local communities generally.

All three areas have an impact on Toyota’s business, Persic said.

The company developed its Community Spirit Program in 2003 which focused on capacity building of Not for Profit partners, delivering long term sustainable benefits, supporting the business objectives of all parties and encouraged employee and dealership participation where possible.

“I knew something was missing and that was employee engagement,” Persic said.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Women’s Health Month

April 8, 2024

May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…

Read Article

Military Spouse Appreciation Day

April 8, 2024

May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…

Read Article

Melanoma and Skin Cancer Awareness Month

April 8, 2024

Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.