Sarah Ford
Edelman Study Shows Increase in Social Purpose’s Role in Consumer Purchasing Decisions
According to Edelman’s 2012 goodpurpose® study, “47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.” Now in its fifth year, Edelman’s 2012 goodpurpose® study explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.
For an analysis by Carol Cone on what this study indicates, click here. Plus, click here to listen to Carol Cone, Global Practice Chair for Edelman Business + Social Purpose, discuss the study on a recent episode of CauseTalk Radio.
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Executive Summary: 2012 Edelman goodpurpose® Study
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