Sarah Ford | May 11, 2012

Edelman Study Shows Increase in Social Purpose’s Role in Consumer Purchasing Decisions

According to Edelman’s 2012 goodpurpose® study, “47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.”  Now in its fifth year, Edelman’s 2012 goodpurpose® study explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.

For an analysis by Carol Cone on what this study indicates, click here.  Plus, click here to listen to Carol Cone, Global Practice Chair for Edelman Business + Social Purpose, discuss the study on a recent episode of CauseTalk Radio.

 

Executive Summary: 2012 Edelman goodpurpose® Study

Bookmark and Share

Get Resources and Insights Straight To Your Inbox

Explore More Articles

2025 Holiday Giving Engage Donation Site_tech platform

Make the Holidays More Meaningful: Engage Your Team with Employee Giving Technology

September 12, 2025

The holiday season is a time for connection, gratitude, and giving back. For employers, it’s also an ideal moment to strengthen workplace culture, deepen employee…

Read Article
Launch a 2025 Holiday Giving Engage Donation Site

Launch a Turnkey Holiday Giving Campaign

September 12, 2025

Sign up by October 3, 2025 to launch your employee donation site in time for the holidays! Give employees a simple, meaningful way to make…

Read Article
Best Nonprofit to Work For

Data Processor & Customer Service Representative, Charitable Funds Management Solutions

August 27, 2025

Reporting Structure: Director, CFMS Term: October 2025 to February 2026 Schedule: Full-Time; Monday-Friday up to 37.5 hours per week. Rate: $20 per hour Overview of…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock