Sarah Ford | June 1, 2012
Did You Know Conservatives and Liberals Respond Differently to Fundraising Pitches?
In a new study conducted by Rice University, the University of Texas at San Antonio and Pennsylvania State University, “researchers presented participants with a description of the same charity, (America’s Charities member Rebuilding Together) and subtly changed small parts of the description to suggest that the charity was either supporting American traditions and loyalty or ensuring equality.” Part of what these researchers discovered from this study is that Americans are more likely to donate to a charity that reflects the values of their political affiliation.
What does this mean for your charity? America’s Charities member, Rebuilding Together, was recently used for a Click here for a sneak peak of more findings from this study, which will appear in the International Journal of Research in Marketing: Special Issue on Consumer Identities.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
International Self Care Day
Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…
Read ArticleHow the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs
The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.