Sarah Ford | April 25, 2013

Curious About Trends in Workplace Giving?

Excerpt from the Catalogue For Philanthropy GoodWorks Blog:

By Barbara Harman
What are the most compelling trends in workplace giving today? Will the traditional pledge-card campaigns of old still cut it with today’s millennials, who already make up 25% of the workforce and are estimated to comprise 50% within seven years? The answer, according to America’s Charities CEO Steve Delfin, and panelists at a half-day conference on Wednesday, was a resounding no. (Check out the name of the conference, with the hashtag title #givingundertheinfluence: I suppose this was meant to suggest a good kind of “under the influence” as opposed to the bad kind with which we are familiar, much as the charitable giving day, #givingtuesday, is the good twin of the shop-for-yourself day known as Black Friday. And take a look at the report issued by America’s Charities here.)

Instead of traditional campaigns that generate funds for causes selected in the C-suite or in the office of the campaign sponsor, the panelists contended that the new giving model emphasizes total choice indeed that choice is transforming workplace giving. After all, the argument goes, today’s employees often bring their causes with them to work, and they want giving options that center around what matters to them – all of them – not to their supervisor or boss; they want opportunities to engage their networks, share the stories of organizations that move them, take existing campaigns and take them over; and they want to do this in and on their own time, not in one day or month of the year.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Women’s Health Month

April 8, 2024

May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…

Read Article

Military Spouse Appreciation Day

April 8, 2024

May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…

Read Article

Melanoma and Skin Cancer Awareness Month

April 8, 2024

Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock