Sarah Ford | September 12, 2014
CSR is a Way to Signal Your Ethos
By Jeff Welch
You are defined by who you do business with as much as who you don’t do business with. And it’s both unrealistic and a mistake to target everyone. More businesses of all kinds should wear their ethos more proudly. They should align themselves with particular causes because that’s how you create a passionate customer base. It’s not some distracting corporate social responsibility initiative—it’s basic marketing.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Nurturing Payroll Giving Donors: 5 Tips to Deepen Engagement
Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. These donors contribute…
Read Article
How to Align Your Company’s Values with Your Hiring Process
Hiring is about more than filling roles—it’s about shaping the future of your company. Every new team member contributes to the culture you’re building, and…
Read Article
Minority Mental Health Awareness Month
July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
