Sarah Ford | September 12, 2014
CSR is a Way to Signal Your Ethos
By Jeff Welch
You are defined by who you do business with as much as who you don’t do business with. And it’s both unrealistic and a mistake to target everyone. More businesses of all kinds should wear their ethos more proudly. They should align themselves with particular causes because that’s how you create a passionate customer base. It’s not some distracting corporate social responsibility initiative—it’s basic marketing.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Productive Partnerships: Supporting Nonprofits Through CSR Initiatives
Join America’s Charities President and CEO, Jim Starr, along with other panelists on October 30, 2024 at 3:00 PM ET for NXUnite’s panel on Productive…
Read Article
Animal Rescue Team and Disaster Response
The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…
Read Article
Domestic Violence Awareness Month: Together We Can End Domestic Abuse
The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
