Sarah Ford | September 12, 2014
CSR is a Way to Signal Your Ethos
By Jeff Welch
You are defined by who you do business with as much as who you don’t do business with. And it’s both unrealistic and a mistake to target everyone. More businesses of all kinds should wear their ethos more proudly. They should align themselves with particular causes because that’s how you create a passionate customer base. It’s not some distracting corporate social responsibility initiative—it’s basic marketing.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
January is National Poverty in America Awareness Month
Hunger and malnutrition, limited access to education and other basic services, social discrimination and exclusion, disabilities, restricted access to participation in the democratic process. These…
Read Article
How to Take Your Business’s Employee Volunteer Program to the Next Level
Click Here to Tweet This Message! Whether your program was started 10 months or 10 years ago, periodically stepping back to take stock of your #EmployeeVolunteer…
Read Article
Congratulations to Our Members Recognized Among America’s Favorite Charities
Each year, The Chronicle of Philanthropy releases its list of America’s Favorite Charities—the 100 nonprofits that raise the most from individual donors, foundations, and corporate…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
