Sarah Ford | July 28, 2015
CSR Programs Increase Revenue up to 20%, Says Verizon, Campbell Soup Study
Well-designed corporate social responsibility programs increase revenue by as much as 20 percent, command price premiums up to 20 percent and increase customer commitment by as much as 60 percent, according to a study commissioned by Verizon and Campbell Soup.
Project ROI, conducted by IO Sustainability and Babson College, found that in addition to having a positive impact on sales, CSR programs increase shareholder value and improve employee productivity.
Project ROI analyzed existing research and data to assess CSR’s value to society and to businesses’ bottom line. It outlines a roadmap of best practices for companies that want to improve the effectiveness and authenticity of their CSR approach. Project ROI further proves the value of CSR in driving employee satisfaction, productivity and retention, and provides investors and community leaders with proof points for investing in or doing business with a particular company, Verizon says.
Other key findings:
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Why Your Company Should Offer a Matching Gift Program
Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…
Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis
The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…
Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact
Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
