Sarah Ford | July 29, 2014

CSR Insights from Reebok’s Social Responsibility Director, Kathleen Tullie

By Laura Dunn,

Kathleen Tullie is the Director of Social Responsibility for Reebok and the Founder and Executive Director of BOKS, a free before school physical activity program for kids that is backed by Reebok and the Reebok Foundation. BOKS is the primary initiative of the Reebok Foundation. Tullie began the program in 2009 at one school in Natick, Massachusetts and under Kathleen’s leadership it has since expanded to more than 950 schools worldwide. Major accomplishments since creating the BOKS program include partnering with the Partnership for Healthier America, Alliance for a Healthier Generation and being honored by First Lady Michelle Obama’s “Let’s Move” initiative at the 2013 Partnership for a Healthier America conference in Washington, D.C. Kathleen is a member of the Institute of Medicine Roundtable on Obesity Solutions and serves on the Physical Activity Innovation Collaborative. Kathleen has also been featured in numerous publications.

In the following Q&A, Ms. Tullie shares insights into how she got to where she is today and her role in administering Reebok’s social responsibility initatives.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Productive Partnerships: Supporting Nonprofits Through CSR Initiatives, hosted by NXUnite by Nexus Marketing

Productive Partnerships: Supporting Nonprofits Through CSR Initiatives

October 21, 2024

Join America’s Charities President and CEO, Jim Starr, along with other panelists on October 30, 2024 at 3:00 PM ET for NXUnite’s panel on Productive…

Read Article

Animal Rescue Team and Disaster Response

September 30, 2024

The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…

Read Article

Domestic Violence Awareness Month: Together We Can End Domestic Abuse

September 24, 2024

The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock