CSR Insights from Reebok’s Social Responsibility Director, Kathleen Tullie

By Laura Dunn,

Kathleen Tullie is the Director of Social Responsibility for Reebok and the Founder and Executive Director of BOKS, a free before school physical activity program for kids that is backed by Reebok and the Reebok Foundation. BOKS is the primary initiative of the Reebok Foundation. Tullie began the program in 2009 at one school in Natick, Massachusetts and under Kathleen’s leadership it has since expanded to more than 950 schools worldwide. Major accomplishments since creating the BOKS program include partnering with the Partnership for Healthier America, Alliance for a Healthier Generation and being honored by First Lady Michelle Obama’s “Let’s Move” initiative at the 2013 Partnership for a Healthier America conference in Washington, D.C. Kathleen is a member of the Institute of Medicine Roundtable on Obesity Solutions and serves on the Physical Activity Innovation Collaborative. Kathleen has also been featured in numerous publications.

In the following Q&A, Ms. Tullie shares insights into how she got to where she is today and her role in administering Reebok’s social responsibility initatives.

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