Sarah Ford
Crafting a Conscious Culture
A good thing is happening. More companies are awakening to what a conscious culture can mean for their business, and Millennials will be instigating more change on how purpose and profit are intertwined within an organization.
Achieve, in partnership with the Case Foundation, added to their 2014 Millennial Impact Report with a six-month research update entitled “Inspiring the Next Generation Workforce.”
What inspires Millennials to join an organization?
A career search now includes a review of what an organization’s cause is, if any. In fact, 39% of Millennials take a look at this information prior to an interview. During the interview, if cause work is discussed, 55% were influenced to take the job. What does this have to do with a profit-making organization? This simple quote sums it up well:
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