Americas Charities | April 2, 2012

Corporate Social Responsibility Comes In Threes

A lot of things in life are better in threes; Stooges, for instance. Or, coins in a fountain. Or, little pigs. Or, Bee Gees. Or, Great Pyramids at Giza. Or laws of motion.

Likewise, it’s becoming increasingly clear that when it comes to corporate social responsibility the great brands do three things lesser brands don’t: they treat their employees well/act ethically; they have a strong commitment to greening the world; and, they engage in corporate philanthropy and cause marketing.

Time was when companies that face the consumer could pick one of the three and have a perfectly defensible position. But since 2008, give or take, consumer expectations of what constitutes meaningful corporate social responsibility have changed. By which I mean, they’ve gotten a good deal stiffer.

Click here
to read the full article. 

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

International Self Care Day

July 18, 2025

Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…

Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock