Americas Charities | April 2, 2012
Corporate Social Responsibility Comes In Threes
A lot of things in life are better in threes; Stooges, for instance. Or, coins in a fountain. Or, little pigs. Or, Bee Gees. Or, Great Pyramids at Giza. Or laws of motion.
Likewise, it’s becoming increasingly clear that when it comes to corporate social responsibility the great brands do three things lesser brands don’t: they treat their employees well/act ethically; they have a strong commitment to greening the world; and, they engage in corporate philanthropy and cause marketing.
Time was when companies that face the consumer could pick one of the three and have a perfectly defensible position. But since 2008, give or take, consumer expectations of what constitutes meaningful corporate social responsibility have changed. By which I mean, they’ve gotten a good deal stiffer.
Click here to read the full article.Â
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact
Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…
Open Position – Director of Marketing
Position: Director of Marketing Department: Business Development Reporting Structure: VP, Business Development Exemption Status: Exempt Location: Remote Overview of the Role: Reporting to, and partnering with, the VP,…
Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity
June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
