Americas Charities | April 2, 2012
Corporate Social Responsibility Comes In Threes
A lot of things in life are better in threes; Stooges, for instance. Or, coins in a fountain. Or, little pigs. Or, Bee Gees. Or, Great Pyramids at Giza. Or laws of motion.
Likewise, it’s becoming increasingly clear that when it comes to corporate social responsibility the great brands do three things lesser brands don’t: they treat their employees well/act ethically; they have a strong commitment to greening the world; and, they engage in corporate philanthropy and cause marketing.
Time was when companies that face the consumer could pick one of the three and have a perfectly defensible position. But since 2008, give or take, consumer expectations of what constitutes meaningful corporate social responsibility have changed. By which I mean, they’ve gotten a good deal stiffer.
Click here to read the full article.Â
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Open Position – Application Specialist, Employee Assistance FundsÂ
Position: Application Specialist, Employee Assistance Funds Department: Charitable Grants Reporting Structure: Director, Charitable Grants Employment Type: Part-time, temporary Exemption Status: Non-exempt Location: Remote Overview of…
Open Position – Director of Business DevelopmentÂ
Position: Director of Business Development Department: Business Development Reporting Structure: VP, Business Development Employment Type: Full-time Exemption Status: Exempt Location: Remote Overview of the Role: …
Micro-Influencers and Nonprofits: Local Partnerships
What does your nonprofit’s digital presence look like these days? Having a website and social media accounts almost goes without saying, and your team likely…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
