Corporate Philanthropy is Good for Business
By Americas Charities on June 20, 2011
Giving increases business value. By Reena De Asis
What if corporate leaders thought more like Bill Gates, a leading philanthropist and founder of Microsoft, who once said, “As we look ahead into the next century, leaders will be those who empower others.” Ideally, innovative corporations would increasingly function beyond the short-term profit motive and pay greater attention to their impact on the social economy.
A key strategy for companies in this paradigm would be to put more focus on collaborating with the multitude of organizations working to improve communities to make a positive impact in the world. Benefits of Corporate Social Responsibility (CSR) Corporate giving can positively impact a range of social issues. Especially during trying economic times, the value of donating money, goods and services to charitable causes is generally expected as part of a company’s social obligations.