Sarah Ford
Companies with Unique Matching Gift Programs
If matching gift programs were second graders on a playground, they might sound something like this:
“My matching gift ratio is higher than yours!”
“Who cares! My company matches bigger gifts than yours.”
“My company had the first matching gift program.”
“First is the worst! It’s all about matching fundraising pledges.”
Those kids could bicker for days and not come to a conclusion about what makes the best matching gift program. Truthfully, all matching gift programs are equally great. Corporate giving supports employees’ passions and gives more to nonprofits, which helps a lot of people. The differences between the programs define them, but do not make any one program better than the others.
However, several matching gift programs offer creative incentives to get more employees involved. Businesses want employees to get involved in their communities, and matching gift programs help to accomplish that. Corporate giving helps companies to help out, too. Companies want to donate, and matching gift programs allow employees to choose where the donations go.
There’s a host of creative ways that businesses get their employees more involved in charitable giving. The ideas differ, but they all do the same great job of helping more nonprofits to raise more money.
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