Sarah Ford | September 9, 2014

Community Engagement is About Companies Being Part of, Not Apart from, Society

By Jan Levy

Sustainability, CSR, or whatever you wish to call it is made up of a range of critical business considerations. The traditional model includes the broad pillars of workplace, marketplace and environment.

Workplace speaks of topics such as equality, diversity, skills and employee engagement. Marketplace includes – but is not limited to – supply chain issues and the impact in society (positive and negative) of products and services. Environment refers to global concerns around natural assets such as carbon and water. All of these issues are to be taken seriously by business.

But there’s something else. Community engagement is the fourth pillar of CSR, the poor cousin, a nice to do alongside those critical business issues that make up the first three pillars. After all, volunteering (cue clichéd images of teams with spades), charity fundraising and working in schools are “nice” things to do.

But it’s time to challenge this model in which the first three pillars are critical and the fourth is discretionary. Despite the fact that many companies have poured more resource into volunteering – often for employee engagement and reputational purposes – community engagement is still not associated enough with core business concerns. But to view it as the additional bit is wrong, and here is why.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

America’s Charities Selected as 2024 Board Leadership Award Winner by Center for Nonprofit Advancement

July 17, 2024

Washington, D.C. – July 17, 2024 – America’s Charities, a 501(c)(3) nonprofit that mobilizes the power of giving as a leading provider of volunteering, workplace…

Read Article

Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity

May 9, 2024

June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…

Read Article

LGBTQIA+ Pride Month 2024

May 9, 2024

In honor of the 1969 Stonewall Uprising in Manhattan – considered the tipping point for the Gay Liberation Movement in the United States – each…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.