Sarah Ford | April 30, 2014

Children’s Miracle Network Hospitals Earns Top Honors for Best-in-Class Cause Marketing

>> Watch This Video

The Cause Marketing Golden Halo Award (Nonprofit), the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on Children’s Miracle Network Hospitals at the2014 Cause Marketing Forum conference.

The award will be accepted by John Lauck, CEO at Children’s Miracle Network Hospitals, at the Cause Marketing Forum conference to be held on May 28 and 29 at the J.W. Marriott Hotel in Chicago.

Children’s Miracle Network Hospitals has leveraged corporate relationships to raise $5 billion for member children’s hospitals since 1983. Tapping the passion of consumers, CMN Hospitals works with corporate partners such as WalMart, Costco, Dairy Queen, Rite Aid and Food Lion to raise millions for children’s hospitals, often $1 at a time.

“Children’s Miracle Network Hospitals is a fascinating case of a large, legacy nonprofit that has reinvigorated its corporate alliance program by embracing innovation,” said Cause Marketing Forum President David Hessekiel.

John Lauck, president and CEO of CMN Hospitals, began leading the company in 2011 and is focused on developing cutting-edge tactics to produce big results for sick and injured kids, as evidenced by the organization’s trailblazing internal cause innovation team and other technology-focused initiatives.

“As the world continues to change and new technology is developed, nonprofit organizations must evolve to meet donors where they are,” Lauck said. “We realize this needs to start from within our own organization, which is why we’ve made a culture of progress and innovation a top priority. At Children’s Miracle Network Hospitals, we are dedicated to creating the fundraising of the future for local hospitals.” 

Watch this video message from John Lauck and be sure to register for the 2014 Cause Marketing Forum Conference to hear the full CMN Hopsitals story!


Megan Strand

+1 (360) 977-3343

Cause Marketing Forum

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Women’s Health Month

April 8, 2024

May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…

Read Article

Military Spouse Appreciation Day

April 8, 2024

May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…

Read Article

Melanoma and Skin Cancer Awareness Month

April 8, 2024

Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.