Case Study: Finding Ways to Match Nonprofits and Millennials

Case Study: Finding Ways to Match Nonprofits and Millennials

By Lincoln Arneal

Nonprofits need an eHarmony for Millennials.

Much like the dating world, the interest is there, but often there is disconnect between finding the right match between what a nonprofit needs and the causes Millennials want to help with.

During her session at MCON14 Wednesday morning, Jean Case, the CEO of The Case Foundation, suggested an eHarmony solution to solve the mystery of matching Millennials to nonprofits.

While the nonprofit dating site is a longshot, Case explained what sets the Millennial generation apart from others, how to engage Millennials and the main challenges facing Millennials.

To help the dating process, or rather volunteer recruitment, Case offered two tips to nonprofits to better find matches.

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