Sarah Ford | July 3, 2013

Building a Corporate Social Responsibility Model into Your Communications Strategy

Register now for this July 11th event!

Public Relations Society of America

From small non-profits to multi-national companies, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations, yet only 15 percent have a fully-developed CSR or sustainability plan, while 26 percent have no official plan at all*. Whether you are thinking about starting a CSR program for your organization, or want to know what you need to do to take your existing program to the next level, this panel will offer insights from experts on the frontlines of this growing specialty. *Holmes Report, March 2013

 

Attendees will learn:

  • Why CSR is becoming an increasingly important strategy for organizations
  • How to integrate an effective CSR plan into your communications plan
  • Case studies and best practices on successful CSR programs in the corporate, non-profit and government sectors

Panelists include:

  • Sheila McLean, MSLGROUP CSR/Cause Practice
  • Cory Porter, Director, Waggener Edstrom Social Innovation
  • Steve Delfin, President & CEO, America’s Charities

Moderator:

  • Keith William Diener

Steve Delfin has 30 years of experience working in and with major national and international not-for-profit organizations and socially-responsible international corporations, including a long history of engagement with and leadership around workplace giving and employee volunteerism programs. Prior to America’s Charities  Delfin was Executive Director of the National Credit Union Foundation and the worldwide director of community relations for Booz-Allen-Hamilton.

Keith William Diener is a Visiting Assistant Professor of Business Law and Ethics at George Washington University and a Member at Art of Lawyering PLLC.  His research focuses on interdisciplinary work in law and ethics in business contexts, and the social responsibilities of corporations.
Cory Porter specializes in crafting CSR communications programs that enable socially innovative, multi-stakeholder organizations to activate and connect with consumer, policy and investor audiences.
Sheila McLean leads the North American MSLGROUP CSR/Cause practice, known as PurPle (Purpose + People), which builds on the agency’s award-winning leadership with a comprehensive global offering that connects a team of more than 100 experts in the areas of CSR and cause.

>> Click here for additional information and to register.

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Women’s Health Month

April 8, 2024

May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…

Read Article

Military Spouse Appreciation Day

April 8, 2024

May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…

Read Article

Melanoma and Skin Cancer Awareness Month

April 8, 2024

Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock