Does Your Nonprofit Feature Workplace Giving as a “Way to Give” on its Website?
By Sarah Ford on June 21, 2016
There are so many ways for individuals to support your nonprofit, the most obvious way being to click on the "Donate" button your nonprofit likely features as a big, brightly colored button on the top right corner of its website. But how easy (if at all) are you making it for individuals to learn how they can support you through workplace giving?
Not everyone is aware that workplace giving is an option, yet approximately $4 billion is generated through workplace giving campaigns each year, and individuals who donate through workplace giving are likely to donate up to five times more to a nonprofit than traditional one-time donors. So it's important that you include workplace giving as a "way to give" on your website and educate constituents about the benefits of giving through company-sponsored employee giving programs.
Resources for America's Charities Members:
If you are a member of America's Charities, log in to our Member Resource portal to use the templates from our "Member Toolkit," which is available for you to download as a PDF and Word document. On pages 11 and 12 of the Member Toolkit, you will find sample website copy about workplace giving that you can copy and paste onto your website, along with examples of how some of America's Charities members feature workplace giving on their website.
Not a Member?
Not a problem. You can start benefiting from America's Charities membership by applying for membership today. Click here to get started.