National Breast Cancer Coalition Set a Deadline for Breast Cancer
By Sarah Ford on May 6, 2014
Founded in 1991, the National Breast Cancer Coalition’s (NBCC) mission is to end breast cancer through the power of action and advocacy. In 2010, NBCC set a deadline and launched a plan of action to know how to end breast cancer by January 1, 2020: Breast Cancer Deadline 2020®.
NBCC is a collaboration of activists, survivors, researchers, policy makers, grassroots groups, and national organizations that have come together as disruptive innovators for social change. NBCC links hundreds of organizations and tens of thousands of individuals from across the country into a dynamic, diverse coalition that gives breast cancer a meaningful voice in Washington, DC, and state capitals, in laboratories and health care institutions, and in local communities everywhere.
NBCC increases federal funding for breast cancer research; monitors how research funds are spent; expands access to quality health care for all; and ensures that trained advocates influence all decision making that affects breast cancer.
Our activism has generated more than $3 billion new dollars for breast cancer research. Our research initiatives and advocacy helped bring about new models of research.
Our vision and advocacy led to the first-ever system of access to care for thousands of low-income women with breast and cervical cancer. And we’ve trained thousands of advocates who challenge the status quo and demand more wherever breast cancer decisions are made—from hospital boardrooms to Capitol Hill.
We believe we are stronger together, and that real progress can be made if we use our collective power to bring focus to ending breast cancer. We invite all those who share our passion for the cause to join us as we push ourselves to ask the tough questions, challenge scientists, tell the truth, lobby for research funding and access to care, and push for what will save lives. All for the greater good.
When we work together, every dollar we raise works harder. Every lesson we learn spreads faster. Every breakthrough we make goes further. And every effort brings us closer to our goal of knowing how to end breast cancer by January 1, 2020.