Sarah Ford | February 26, 2014

Microsoft’s Six Recommendations to Increase Employee Engagement in Your Next Workplace Giving Campaign

Source: Charities@Work

The real question:

October has become the month of corporate giving in North America. If you’re one of those companies looking to break the giving record you set last year you know exactly what you have to do – increase the number of employees who give and the enthusiasm with which they participate.

Simple, right?

Sure, until you ask yourself the question, “How exactly do I increase employee engagement in my annual giving campaign?”

The answer?

To find the answer to that very question, we traveled to the Microsoft campus in Seattle for a behind the scenes peek at one of the largest workplace giving campaigns in North America. (For more information about how these funds are invested in the community, read this article by Brad Smith, Executive Vice President & General Counsel, Microsoft).

Microsoft uses a strategy that we’ve seen successfully employed by other companies looking to create widespread participation in workplace giving campaigns. The strategy is to issue the role of “Executive Sponsor” to a senior executive who is willing to step up as a champion for the giving campaign.

We sat down with S. Somasegar (who goes by Soma), the corporate vice president of the Developer Division at Microsoft, to talk about his insights as the Giving Campaign Executive Lead in this year’s campaign. Soma has been with Microsoft since 1989 and is an avid supporter of the Campaign.

We asked Soma how he champions the campaign at all levels of the organization. Without hesitation, he outlined six action points that blew me away. I think these action points are brilliant and may prove helpful in your campaign.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Workplace Fundraising + Volunteering Summit (April 2nd and 3rd, 2025)

March 26, 2025

Join us in attending this virtual summit! The America’s Charities team is joining up with other leading voices in the workplace giving space for a…

Read Article

The Time to Act is Now

March 7, 2025

The results of the 2024 National Assessment of Educational Progress (NAEP) are in, and the findings are, in a word, heartbreaking. This assessment serves as…

Read Article

Open Position:  Non-Profit Account Manager, Employee Assistance Funds & Scholarships (Remote – Full Time)

February 20, 2025

We are professional, agile, customer-centric and our goal is to inspire employees and organizations to support causes they care about. We help nonprofits fundraise unrestricted,…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock