Companies and Individual Supporters #PowerUp to Support CureSearch Heroes

April 28 is National Superhero Day, and all month long CureSearch will empower companies and individuals to #PowerUp and support real superheroes, children’s cancer fighters and survivors.

Hosted on www.curesearch.org/superhero, supporters select how they would like to “Power Up” to help end children’s cancer. By taking simple, powerful actions like donating, purchasing a CureSearch-affiliated product, or signing up for a CureSearch Walk, supporters will fund critical children’s cancer research and become a Sidekick. For their support, each participant receives a Sidekick badge that they can share on social media.

Throughout the month of April, CureSearch will share heroic stories of superheroes like Madison, pictured right. Madison was only three when she was diagnosed with cancer, but she has never stopped fighting and celebrating life. Madison considers herself a superhero because “I’m so strong and brave!”

Several corporate partners have signed on to support the campaign, knowing the impact of supporting real Superheroes like Madison will resonate with their customers and employees. Long-standing partner, eBay, will feature CureSearch to their 162 million active shoppers, offering them the opportunity to donate at check-out. Additionally the company plans to spread the word via social media and their employee blog.

According to America’s Charities’ Snapshot 2015 The Corporate DNA, 86% of companies believe their employees expect them to provide ways to engage in the community. Through opportunities like CureSearch’s National Superhero Campaign, employers can provide their teams with engaging, meaningful ways to help end children’s cancer.

Interested in learning how your company can power up your superpowers and support CureSearch Heroes through employee giving? America’s Charities can help! Click here.

Looking for other ways to empower your customers and employees in the fight against children’s cancer? Contact tess.mattingly@curesearch.org to get started. It’s a great way to engage your team, build brand loyalty, and make real impact.