Blending Business Strategy with Corporate Responsibility to Boost Corporate Performance

By Hesha Patel

Studies and research have repeatedly and conclusively shown that corporate philanthropy when properly executed – with genuine executive sponsorship and comprehensive employee and stakeholder involvement – goes a long way in boosting employee engagement, productivity, workplace pride, corporate brand, and perception with customers and suppliers. Data has also shown that companies that engage in well-executed workplace giving programs see a genuine boost in sales, profits and shareholder returns relative to comparable companies that do not have giving programs.

As a new report shows, corporate philanthropy is an evolving field where the old model – of donating money to charities and some level of employee volunteering – is giving way to a new breed of activist corporate philanthropy where a company’s Board, executive management and employees are genuinely driven by a desire to leverage their skills, resources and spheres of influence to actively solve social problems and become drivers of the change they want to see in the world around them.

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