Sarah Ford | October 5, 2012
BBB Wise Giving Alliance Stepping Up Efforts to Protect Donors
The BBB Wise Giving Alliance said this week it will begin to review direct-mail solicitations, commercials, and telemarketing scripts from randomly selected charities beginning in January. The group will also review materials from nonprofits that have been the subject of complaints to its local chapters or that have been singled out in media reports.
The alliance, which rates charities on an array of financial, governance, and management issues, has always looked at whether charities are truthful in their appeals, but now it will spend more time fact checking solicitations as part of the evaluation process. >>Read More.
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