Sarah Ford
5 ways to successfully promote sustainable employee behavior
By Anna Lui
Only 30% of employees are engaged, costing $450 to $550 billion every year in lost productivity. Yet research shows that companies with strong sustainability and social responsibility programs have much higher engagement rates.
Susan Hunt Stevens founded WeSpire in 2010 with the mission of enabling informed sustainable choices through the use of technology, social influence, and game mechanics. Influenced by the behavior design models of BJ Fogg of the Stanford Persuasive Technology Lab and Dr. Robert Cialdini, today WeSpire is the platform of choice for businesses seeking an innovative approach to meet their corporate sustainability and responsibility goals. We spoke with Stevens about trends in employee engagement and sustainability and promoting behavior change beyond the office.
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