4 Ways to Rewire the Corporate Brain to Compete in the 21st Century

By Lain Hensley

The era of the robber baron is long gone and the days of the rapacious capitalist are dwindling. The corporate world that once rewarded aggression and strong-armed business dealings is now refocusing on collaboration, transparency and corporate responsibility.

This amounts to an absolute cultural about-face for many companies — a rewiring of the corporate brain to reward skills that net a more collaborative workplace.

Most companies are still only halfway through this transition. And many are still searching for the tools and the tactics to power their success.

The bean counters have been slow to quantify the impact of such changes on the bottom line. But turnover rates, customer loyalty, brand image and project accountability for companies demonstrating this new mind-set may eventually show that a sustainable culture and profitability are the new yin and yang of business. 

Here are four ways that companies can reframe their corporate culture to be more flexible amid all the technological innovation, globalization and constant communication of today’s business world:

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