Sustainability News provided by 3BL

(3BL Media) Hershey, PA - February 9, 2012 - The Hershey Company (NYSE: HSY) today announced that three of its manufacturing facilities in Pennsylvania have achieved “Zero-Waste-to-Landfill“ (ZWL) status as a result of the company’s ongoing efforts to enhance sustainability through recycling and waste management.  Two of the facilities are in Hershey, Pa., and the third is …

(3BL Media / theCSRfeed) San Francisco, CA  - February 6, 2012 - Judah Schiller and Christine Arena today announced the launch of Aiko, a big ideas engagement agency that designs for the needs of purposeful brands. The new agency will provide creative solutions to help solve the communication and reputation challenges faced by socially-minded organizations.“With the …

It’s clear today that companies and nonprofits must work together to help solve social issues. You won’t find a successful cause campaign without a corporate/nonprofit partnership, and research shows that most consumers (78%) believe these partnerships help a cause stand out from the rest. (Check out the Cause Marketing Forum’s Cause Update for recent program examples and …

(3BL Media) Washington, DC - November 11, 2011 – Accenture (NYSE: ACN) announced today that it has awarded four grants totaling more than $500,000 to help equip veterans with the skills they need to re-enter the workforce. The grants include pro bono contributions of time and Accenture employee skills and reflect the company’s Skills to Succeed initiative, which will …

From Glenn Croston's blog at Ecopreneurist (http://s.tt/13Km7) One of the great things about green businesses is their commitment to giving back to the world around them, helping both people and planet in many ways. A growing number of businesses support environmental and social causes and groups that deliver solutions. SlickWear gives you a new way to support a cause through their …

As cause marketing becomes more prevalent, sometimes you need to up the ante to grab the attention of consumers and potential donors. You could say two recent cause initiatives are going "all in" by promoting big ticket items and offering substantial rewards.Threadless has partnered with the U.S. Fund for UNICEF to launch "Good Shirts," a line of shirts from which 100 …

There’s a reason the phrase “walk a mile in their shoes” is such a common idiom – it’s the best way to truly understand another person’s circumstances. What was once no more than a figure of speech is now a real possibility thanks to new technologies that are bringing issues and experiences to life. Liz Claiborne has been on the forefront of domestic …

Why Loyalty Programs Need More Choice and Authenticity to Do More Goodby Bryan de Lottinville, CEO of Benevity Social Ventures, Inc.  Reposted from the Benevity blog.Last week I read “Leveraging Loyalty for Social Change”, written by Bryan Pearson, President of LoyaltyOne.  These are the folks who run Canada’s Air Miles coalition loyalty program, among other …

(3BL Media / Justmeans) Northampton, MA - July 14, 2011 - 3BL Media announced today it has completed the acquisition of Justmeans, an established CSR news distribution platform and online community of sustainable business practitioners.  The combination of these two services  will result in unrivaled distribution and syndication of CSR blogs, press releases, videos, reports and other …

 The Queen of England joined Facebook late last year. I signed up early last month. It was a New Year’s resolution and I was officially out of excuses. If, at age 83, Her Majesty could do it, then I certainly could. I had my reasons for waiting so long, much to the surprise, chagrin and teasing of friends and family. First, the time crunch. I’ve seen how so many …