Sustainability News provided by 3BL

3BL News

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

Press Release from Incite

(3BL Media) St. Louis, MO – May 1, 2012 – Anthem Blue Cross Blue Shield Foundation awarded a $50,000 grant to the City of St. Louis Department of Health to enhance and spread the Small Changes for Health (SCFH) program throughout the City. The City of St. Louis Department of Health in partnership with Anthem Blue Cross and Blue Shield Foundation and Apple Vacations will …

Hershey's Second CSR Report Shows Substantial Progress on Sustainability Initiatives

Press Release from The Hershey Company

(3BL Media) Hershey, PA - April 30, 2012 - The Hershey Company (NYSE: HSY) today issued its second Corporate Social Responsibility (CSR) Report, “Listen, Learn, Act,” providing updates on its substantial progress against the sustainability goals the company announced in its first report in 2010. The new report highlights how Hershey has met or exceeded nearly all of its …

Unlocking the Keys to Social Impact Marketing: Reach People Where They Are and Speak Their Language

Blog from Incite

We have previously discussed the importance of making cause and social marketing efforts relevant to consumers and “reaching people where they are” via our first whitepaper, the Six Pillars of Effective Cause Marketing. As we continue our work with corporations, nonprofit organizations and government entities to drive social change initiatives, it is clear that cause and social …

Early Bird Discount Ends April 30th! The Natural Step's Level 1 Sustainability Course (Toronto, ON)

Blog from The Natural Step Canada

The Natural Step Canada’s Level 1 Sustainability Course: Foundations in Strategy is an opportunity to apply the core concepts of sustainability. In this compelling 1-day workshop you will work through a hands-on case study using The Natural Step Framework for Strategic Sustainable Development, giving you the knowledge and tools to better understand “strategy” and take a systemic …

2012 VolunteerMatch Corporate Volunteer Awards: A Look at Finalist Los Alamos National Laboratory

Blog from VolunteerMatch

On May 17, 2012, winners of the 2012 VolunteerMatch Corporate Volunteer Awards will be announced at our annual  VolunteerMatch Client Summit in San Francisco, CA.In this series of posts, we’ll introduce you to the facts and folks behind the ten most effective employee volunteer programs in our family of corporate clients compared against our 2011 …

Bush Melee - Radio Mini-Drama Builds Awareness of Sustainable Forest Management

Press Release from PCI Media Impact

(3BL Media) April 24, 2012 - Fire, drama and lessons on sustainable forest management practices are intertwined in an exciting radio magazine recently broadcast across the airwaves on St Vincent and the Grenadines’ Radio NBC.You can now listen online here: http://mediaimpact.org/?page_id=843Bush Melee is a new local radio mini drama about love, life and livelihoods around St Vincent.  …

In Honor of Earth Day - Green Marketing - Have We Gone About It All Wrong?

Blog from Incite

With Earh Day around the corner, I have been hypersensitive to the amount of chatter about Green Marketing… and what has been discussed and executed from three sources really has made me think… Perhaps we’ve gotten the messaging all wrong.I’ll reference three articles or sources in this post:Joel Makower’s article, Green Marketing is Over.  Let’s …

Incite - Social Impact Marketing - April Newsletter

Newsletter from Incite

At Incite, we interact with a broad range of people and organizations. Our work is interesting, powerful and in some cases life changing. In all our campaigns, we are engaging people, inspiring them to think or believe differently and inciting action to adopt a positive behavior change.Earlier this month I was fortunate to join a Social Entrepreneurship conference at Indiana University. In …

Webinar Recap: Building Business to be the Best for the World with B Lab

Blog from VolunteerMatch

For the March edition of our Best Practice Network Webinar Series, we talked with Vale Jokisch, Director of Services at B Lab about “Building Business to be the Best FOR the World.” B Lab is a nonprofit organization dedicated to using the power of business to address the world’s social and environmental challenges. Vale provided several insights on what it means to be a B …

Pillar #6 of the 6 Pillars of Effective Cause Marketing - Measure Success Against Defined Metrics

Blog from Incite

Pillar #6 - Measure Success Against Defined MetricsBefore your cause marketing campaign launches, define what success will look like. What goals do you plan to achieve through the campaign? How will you know when you have achieved those goals? What metrics will you track, and what systems are in place to track them? Whether your goals are around raising money, attracting new volunteers or …

Pillar #5 of the 6 Pillars of Effective Cause Marketing

Blog from Incite

Pillar #5 - Reach People Where They AreInstalling a marketing campaign that leverages a complete media mix is inefficient and will be unsuccessful if, for example, your target audience is most frequently accessing information via social media or video games. Take the time to discover when and how your target audiences like to receive information. Share your cause marketing message through mediums …
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