Sustainability News provided by 3BL

At the 2012 VolunteerMatch Client Summit in San Francisco we welcomed a handful of experts and thought leaders in the fields of CSR and employee engagement to hold “Best Practice Café” sessions with our client attendees. Stay tuned as each Café leader posts recaps and additional thoughts to help you internalize and implement what they shared at the Summit.Guest Post by Megan Strand, …

The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programsMegan Strand, Director of Communications at the Cause Marketing Forum (CMF) is VolunteerMatch’s go-to expert …

Collaboration and co-creation were reoccurring themes throughout the 2012 Sustainable Brands Conference (SB12), and I was glad to see event facilitators practicing what they preach by encouraging participants to take part in a co-creation team during the four days of the event in San Diego, CA.Sally Uren, Deputy Chief Executive of Forum for the Future, and member of the Sustainable Brands …

By Allison McGuireFor many years, Patagonia has been a leader in creative corporate social responsibility strategies. They have fearlessly waded into the deep unknown with experiments regarding supply chain transparency, recycling initiatives, and sustainability practices. Not surprisingly, their Common Threads Initiative is said to enhance eco fashion, raise awareness of clothing waste, and …

At the 2012 Cause Marketing Forum conference, I was invited to share my one big idea for employee engagement in a session entitled “6 Big Ideas in 60 Minutes.”  Here’s what I settled on to share: Use employee engagement as a testing ground for cause programs.I was joined by 5 other experts sharing their big ideas including Holly Thomas of Macy’s on creating an …

The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programs.When Devon Douglas came to BBMG, a brand innovation firm working with large companies and mission-based …