Sustainability News provided by 3BL

(3BL Media) June 15, 2012 - What: UNCCD Press Conference on the occasion of World Day to Combat DesertificationWhen: 11:00 – 11:30 BRT, Saturday, 16 June 2012Where: Press Center, Pavilion 3 (Rio Centro), Rio de Janeiro, BrazilThe press conference provides a preview of the global observance of the World Day to Combat Desertification (WDCD), which will be celebrated in an all-day event …

At the 2012 VolunteerMatch Client Summit Keynote Panel, “Breaking Down Barriers to Active Engagement,” five experts talked about how companies can better engage employees in CSR programs.Panelists:Vicky Hush, Vice President, Client Services & Strategic Partnerships at VolunteerMatchStacie Kronthal, Vice President of Partnerships, Network for GoodIngrid Embree, Director …

At the 2012 VolunteerMatch Client Summit in San Francisco we welcomed a handful of experts and thought leaders in the fields of CSR and employee engagement to hold “Best Practice Café” sessions with our client attendees. Stay tuned as each Café leader posts recaps and additional thoughts to help you internalize and implement what they shared at the Summit.Guest post by Angela …

The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programs.Chris Jarvis, Angela Parker and Realized Worth are great friends of VolunteerMatch and recognized leaders in the …

By Allison McGuireI’ve recently been struck by how much Millennials believe in corporate social responsibility. (You can read my post on Millennials and engagement here.) You may not come across a group of Millennials in deep conversation using world like ‘sustainability’ and ‘greening the supply chain’ or reviewing the latest CSR report from …

Inspiration, Dedication, a Reality Check and a Sense of HumorHaving had the past week to ruminate on the 10th Annual Cause Marketing Forum conference (as well as dig out of my inbox from my extended time spent in the fine city of Chicago), I have finally had a chance to put some thoughts to paper (or word press as it goes).First and foremost, a big salute and kudos to David Hessekeil and Megan …

Carol Cone (@CarolCone), also known as “the mother of cause marketing,” is the Global Chair of Edelman Business + Social Purpose and served as the keynote speaker at the 2012 VolunteerMatch Client Summit.Carol spoke of how corporate purpose is now necessary in a society where consumers are more mindful of the products they consume. But how do you execute a good strategy to …

By Kate Olsen“Consumers don’t necessarily want—or need—more stuff. Rather, they want ‘better’ stuff, and a growing majority wants companies to move from ‘less bad’ to ‘net good’.”Our friends at BBMG have come up with a timely and insightful new sustainable branding strategy they are calling “Disrupt & …