Sustainability News provided by 3BL

Procurement is not too complicated, it is the delivery of corporate objectives or public policy aims through a supply chain. Traditionally this has been primarily about cost/time/quality/safety but in the past 10-15 years this has increasingly included environmental objectives, social outcomes such as local labour or addressing risks such as those presented by poor labour standards deep in the …

In a recent episode that aired Friday, February 13, FOX's Glee featured a performance by a 200-person choir comprised entirely of people from the transgender community. FOX worked closely with the LGBT advocacy group GLAAD to assemble the choir."This really is the face of America and you hope that when people see this episode they'll recognize, 'Hey, they look just like …

We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.What is #CSRChat? #CSRchats …

PepsiCo is kicking off a unique new contest that gives college students a chance to meet the company’s chief marketing officer of Global Consumer Engagement, Frank Cooper III, and intern at its Content Studio, a New York City facility that produces short-form videos for PepsiCo’s digital marketing department.The contest – Meeting of the Minds – is a collaborative effort …

Our 2015 International Corporate Citizenship Conference is coming soon! We invite you to learn from and connect with some of the top corporate citizenship practitioners from around the world. We have 26 breakout sessions planned that will be packed with insight, proven success stories, and practical takeaways.We are excited to share with you the first glimpse of our breakout sessions. Check …

Mark Your Calendars!Join us for a discussion on Twitter with Global Impact and their charity partnersMarch 2nd – March 13th #HerDay2015Women and girls are often the faces of poverty, yet they are essential to overcoming it. By investing in a girl, she can lift herself out of poverty and abuse, altering the condition of her family, her community and, ultimately, the world. Yet, a …

At the 46th Annual NAACP Image Awards on Friday, February 6, Fox Searchlight's Belle was named the year's Outstanding Independent Motion Picture, and Misan Sagay was recognized for writing the screenplay. The event celebrates the outstanding achievements and performances of people of color in the arts (television, recording, literature, motion picture, writing, and directing), as well as …

NEW YORK, February 11, 2015 /3B Media/ - Award-winning literacy nonprofit 826 National and Time Warner Cable’s (TWC) Connect a Million Minds initiative today launched their innovative STEM and writing curriculum, STEM to Story: Enthralling and Effective Lesson Plans for Grades 5-8. This book, designed for teachers, afterschool providers, and parents, is the culmination of a three year …

By Matthew Tremblay, Communications SpecialistIn 2014, Time Warner Cable sponsored or hosted more than 175 community events in the areas it serves.  While many of the events we take part in are open of the public, most are for a specific group of students or kids in an afterschool program. In my role as Social Media Specialist, I have the opportunity to tell the story about our community …

In May 2014, Secretary of State John Kerry addressed Boston College’s graduating class and urged them to meet the threat of climate change head-on. His challenge to the next generation of leaders echoed his recent call to action to diplomats across the world, urging them to elevate the environment in everything they do and work together to adopt a new, ambitious environmental agreement by …

Whirlpool brand and triple-threat entertainer Hunter Hayes reveal the winning performance of “You Are My Sunshine” that will be part of a 60-second commercial airing in front of tens of millions of people. Selected from more than 400 submissions around the country, Alex Bell’s winning performance is an extraordinary “thank you” to her grandmother for her tireless …

One thing holding CSR back is its persistent treatment as a program within the business enterprise, distinct from core business activity. At best, it is treated like a corporate service, such as IT, finance, legal and HR. But it is still far from being considered a fundamental part of a company’s culture and brand identity. Yet only when CSR uptake makes the transition from being a …