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America's Best Business/Nonprofit Partnerships Recognized At Eighth Annual Cause Marketing Halo Awards™

(3BLMedia/theCSRfeed) Chicago, IL, June 3, 2010 – Eradicating malaria, fighting hunger and outfitting classrooms while contributing to the bottom line are among the many challenges tackled by the winners of the eighth annual Cause Marketing Halo Awards.
Twenty-two category-specific awards were presented by the Cause Marketing Forum at its annual conference at the Westin Chicago River North on Thursday, June 3 to campaigns that occurred in whole or in part in 2009. Feeding
The most honored campaigns were:
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“Send a Net. Save a Life. See a Game.” (two awards) an NBA program that offered consumers free basketball tickets for donating $10 to the United Nations Foundation to buy antimalaria bed nets.
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“Iams Home for the Holidays” (two awards) which encouraged consumers to adopt shelter pets through a partnership between Iams pet foods and the
Helen Woodward Animal Center. -
“SunChips: Building a Green Brand” (three awards) a campaign by Frito-Lay’s SunChips brand announcing the launch of its compostable packaging and encouraging consumers to take small steps to help the environment.
“The Cause Marketing Halo Awards demonstrate the good that can be done when companies embrace causes,” said Cause Marketing Forum President David Hessekiel.. “It’s a competition in which we all win.”
“In 1990 cause marketing spending was a bit more than $100 million – this year it is forecast to reach $1.61 billion,” said Hessekiel. In addition to its conference and awards program, CMF helps businesses and nonprofits succeed together by producing workshops, teleclasses and causemarketingforum.com, a website rich in case studies, best practices and other resources.
The winners include:
Best Digital Marketing Campaign
Gold: “Pink Together”, General Mills and Susan G. Komen for the Cure
Silver: “Join Shaq Give Back”, Toys “R” Us and Marine Toys for Tots Foundation
Best Environmental/Animal Campaign:
Silver: “Reclaim Partnership”, Spring, Samsung and The Nature Conservancy
Best Health Campaign:
Silver: “Cybex Pink Ribbon Run” Cybex and The Breast Cancer Research Foundation
Best Social Service/Education Campaign:
Best Message Campaign
Silver: “Iams Home 4 The Holidays” Iams and
Best Print Creative:
Silver: “SunChips: Building a Green Brand” Frito-Lay’s SunChips brand
Best Transactional Campaign:
Silver: “Send a Net. Save a Live. See a Game.” National Basketball Association and United Nations Foundation
Best Cause Marketing Event:
Best National/Local Integration
Gold: “New Balance/Komen 20th Anniversary” New Balance and Susan G. Komen for the Cure
Silver: “Lose for Good” Weight Watchers and Share Our Strength
Best Online Video
Silver: “Boxtops for Education: Power of One” General Mills
Best Broadcast Video
For further information, visit www.causemarketingforum.com or contact CMF at info@causemarketingforum.com or (914) 921-3914.
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