When you think about it, everything we do everyday has an impact on the planet.  A focus in our sustainability consulting is incrementally accelerating the levels of eco awareness individuals bring to their daily life choices.  Briefly stated, helping those that are green to be greener and those not so green, to see the green path. 

•    Lifestyles of Health and Sustainability: Early adopters and trendsetters driven by a sense of social responsibility (17% of U.S. adults).

•    Naturalites: Individuals motivated by personal wellness and a desire to live a healthy lifestyle (17% of U.S. adults).

•    Drifters: Trend followers who want to be seen as participating in the green movement but lack a genuine concern for the environment (24% of U.S. adults).

•    Conventionals: Individuals who have sustainable habits, like buying compact fluorescent light bulbs or reusing grocery bags, but are more motivated by a desire to save money and/or reduce waste than a sense of social responsibility (26% of U.S. adults).

•    Unconcerned: Those not involved or engaged with environmental issues (16% of U.S. adults).

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