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Value in Early Stakeholder Engagement

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Value in Early Stakeholder Engagement http://3bl.me/94m83d by @TaigaCompany #sustainability
Newsroom: Taiga Company
April 28, 2010
Taiga Company Blog

When you think of business stakeholders, do you picture company founders, investors, and stockholders in a board room determining the fate of the company?  Do you see a gathering of employees fully engaged in the direction of the company being laid out by the company leaders?  In addition to these critical engagements, there are a number of other business that affect business sustainability. 

A company's external stakeholder relationships are often just as critical to business sustainability.  These often overlooked role-players can have a huge impact on business success.  Identifying and actively managing these engagements can be a huge differentiator from the competition.
 
“A commitment to sustainability recognizes that our company is not measured by financial results alone. We must also be responsible stewards of the environment and responsive to the changing expectations of our stakeholders.”  – Jim Rodgers, Duke Energy
 
As a sustainability consultant, I advise businesses to evaluate their stakeholder touch-points.  Moving stakeholder engagement forward in product design and development can reduce cost and add value.
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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