Sarah Ford | July 25, 2013
28% Brand Strength Related to CSR Performance & Employee Engagement Crucial in Creating Brand Value
CSRHub, the world’s largest aggregator of global CSR information, ran five years of their data against the data of Brand Finance, the global brand analyst headquartered in London.
With overlapping datasets, CSRHub analyzed over 1,000 companies, and for 2012 found a .28 correlation between brand strength and CSR. This seemed extraordinary.
After testing the data, running regressions and considering multiple factors and outliers, they found that the correlation holds with 28% of brand strength being related to CSR performance.
Even more interesting is that the brand strength to CSR correlation has suddenly strengthened in the last year, doubling in 2012 over 2011. Among the 12 factors in CSRHub’s model, employee engagement is crucial in creating brand value.
>> Click here to read more about findings from this research.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Why Your Company Should Offer a Matching Gift Program
Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…
Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis
The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…
Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact
Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
