Sarah Ford | July 25, 2013
28% Brand Strength Related to CSR Performance & Employee Engagement Crucial in Creating Brand Value
CSRHub, the world’s largest aggregator of global CSR information, ran five years of their data against the data of Brand Finance, the global brand analyst headquartered in London.
With overlapping datasets, CSRHub analyzed over 1,000 companies, and for 2012 found a .28 correlation between brand strength and CSR. This seemed extraordinary.
After testing the data, running regressions and considering multiple factors and outliers, they found that the correlation holds with 28% of brand strength being related to CSR performance.
Even more interesting is that the brand strength to CSR correlation has suddenly strengthened in the last year, doubling in 2012 over 2011. Among the 12 factors in CSRHub’s model, employee engagement is crucial in creating brand value.
>> Click here to read more about findings from this research.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
January is National Poverty in America Awareness Month
Hunger and malnutrition, limited access to education and other basic services, social discrimination and exclusion, disabilities, restricted access to participation in the democratic process. These…
Read Article
How to Take Your Business’s Employee Volunteer Program to the Next Level
Click Here to Tweet This Message! Whether your program was started 10 months or 10 years ago, periodically stepping back to take stock of your #EmployeeVolunteer…
Read Article
Congratulations to Our Members Recognized Among America’s Favorite Charities
Each year, The Chronicle of Philanthropy releases its list of America’s Favorite Charities—the 100 nonprofits that raise the most from individual donors, foundations, and corporate…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
