In 2012 Corporate Giving is No Longer a Business Footnote

 

In years past, corporations made donations both locally and nationally and really didn’t make a big deal about it. It was just part of business: a tax write-off, a way to grease the wheels with communities where they operated. Sometimes they would publish a list, sometimes they wouldn’t. Sometimes the charities they donated to were near and dear to someone at the company. Sometimes they were just well known with a decent track record. Those days are coming to an end.

Corporations are still donating to charities, but now they’re taking a completely different approach. Rather than seeing it as just a thing they do as part of the administrative side of their business, they are weaving it into the very fabric of their culture.

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