Employee Engagement Guide

Building Buy-In From Leadership: How to Develop a Culture of Engagement Through Employee Giving

A giving program has the best chance of success when your senior leaders are behind it. This free guide walks you through three steps to get them there: defining what a culture of purpose looks like for your company, connecting your giving and volunteering programs to HR goals like retention and recruitment, and communicating results in a way that builds momentum. It also includes the key metrics to track so you can show leadership the value your program brings.

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Why Partner With America's Charities?

America’s Charities helps HR and CSR leaders build giving and volunteering programs that support company goals and create a culture of purpose your employees and leadership can rally behind.

Quote from America’s Charities’ Building Buy-In From Leadership guide: “Involve your senior leaders and employees in defining what a culture of purpose looks like. Involving them will help build buy-in and support.”
An organization chart with a leader connected to a team, linked to icons for purpose, campaign timing, causes, metrics, and impact storytelling

Strategic Direction

Get expert guidance on aligning your program with your company’s mission, values, and social responsibility goals.

Flexible Campaign Timing

Launch giving and volunteering initiatives when they work best for your company, once a year or year-round.

Charitable Choice

Let employees support causes they care about alongside the causes that align with your company’s goals.

Many Ways to Engage

Offer payroll giving, fundraising events, and skills-based volunteering so every employee can take part.

Metrics That Matter

Track participation and other key measures to show how your program supports retention and recruitment.

Impact Storytelling

Share stories of your employees’ impact to keep leadership informed and build momentum across your company.

Ready To See How We Can Help You Mobilize the Power of Giving?