The Best of Technology & Workplace Giving Expertise to Maximize Your Corporate Giving Impact
By Sarah Ford on July 15, 2015
In a blog post about the annual 2015 Giving in Numbers survey, Causecast notes, “corporate giving is no longer just about giving; it’s about creating fully integrated opportunities to engage a company’s employees and communities.”
That statement echoes what we learned in America’s Charities’ 2013 Snapshot Report: Trends and Strategies to Engage Employees in Greater Giving, and it’s also why we’ve joined forces with Causecast to offer employers America's Charities powered by Causecast.
For 35+ years, America’s Charities has been working with employers and the non-profit sector to raise funds through workplace giving, and as a result we’ve raised more than a half billion dollars for tens of thousands of nonprofits. We are really proud of this achievement and the social impact it’s had, but workplace giving isn’t what it was back in 1980 (and that’s a good thing).
Just over a decade ago, when we released our first report on employee workplace giving trends in 2000, very few employers – not even the Fortune 100 sized - used technology for their workplace giving. The dominant workplace-giving model at the time was one where the employer deferred to United Way and administered more top-down campaigns with limited charity choices. But, with the emergence, of social media, e-philanthropy (on-line, mobile and other forms of digital giving), and the democratization of information, employees of all ages have gained something powerful – quicker and better access to information that they can share and act on anywhere, anytime.
This has resulted in heightened employee expectations, particularly those of Millennials who share experiences across industries, see best practices, and even consider criteria such as a company’s community involvement when determining whom to work for.
Employers now look at workplace giving much more strategically and they’re taking a more holistic approach to corporate philanthropy, community relations and CSR strategy – “increasingly fusing their business missions with their roles as corporate citizens on the world stage,” as Causecast states in their blog post, 5 Proven Ways to Maximize Your Corporate Giving Impact. For companies trying to figure out how best to accomplish this or what approach to take, the Giving in Numbers survey points to growth in five key indicators:
A Huge Advantage for Your Company
It’s exciting to read the Giving in Numbers survey results, and to see how integrated and advanced corporate giving has become. It’s even more exciting to get to be part of that process, especially now with all that America's Charities can offer employers through our America's Charities powered by Causecast solution.
America’s Charities powered by Causecast offers companies the best of technology with deep expertise in workplace giving and employee engagement. America’s Charities is the only organization to provide full-scale corporate philanthropy solutions to employers, employees, and nonprofits, offering support from strategy development through implementation to maximize community impact. And Causecast offers the most advanced, cutting-edge employee engagement platform seamlessly integrating social media, crowdfunding, team volunteering, in-kind giving, storytelling and many unique features that maximize employees support for their favorite causes.
To learn about our solutions and see how we can help your organization with its unique charitable giving goals, contact us for a demo.